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Passion

I started surfing super late. I was 16 and a junior in high school. It was 1980. MTV had not launched yet and cell phones were a myth. The twin-fins era was dominating the surf scene. I was working at Union 76 station and a bus boy on weekends at the Sheraton. I saved enough money to buy a 1972 Toyota Corona -  she was a green 4-door sedan with an automatic. The shifter was on the column with a wide bench front seat. I slapped Aloha Racks on the roof and she instantly  became my best friend. I would drive 2.5-3 hours every weekend heading towards central coast learning to ride the wild surf. The water temperature was in the...

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Relentless & Compassion

If you told me that we could build a store in 10 days, I would have never believed it. With the three of us and the help from our FRIENDS we simply did just that. I'm not so sure how many hours we worked, all I know is when my head hit the pillow at night, I was in a coma.

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Only If I Had

Two weeks ago I was woken up by a state wide alert that a nuclear bomb was coming to our island, Oahu. From the moment I saw the text, I had less than 15 minutes until I was vaporized to nothingness. What would YOU do if that was you? Thank God it was a F$:&'%ck up and for a brief moment many lives were changed What if you have less than minute to live. How would you spent your last few precious moments? How would you examine the life that you have lived? Would you change anything? What would you do? I remembered Nick woke me up and showed me the text. First I thought it was a joke but...

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Hi, My Name is Dewey

Looking back, I truly think the recession in 2009 was one of the best events to have happened to me. Losing a dream job after 18 years was like going through a divorce - like all endings in any long-term relationship, it leaves emotional scars in all of us. Through the pain and suffering arises a new consciousness. From my anguish came the birth of Kekoa Collective. I refer to Kekoa as my midlife crisis or my new awakened life. I truly feel our species is going through a new awakening period. Our collective consciousness is changing and so are our values and beliefs. Old dreams are being replaced with the new and the new generations are not following the "old ways"...

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Kekoa Collective – Impassioned Merchant

Today is Kekoa Collective’s birthday. We are officially 1 year old. I am going to take a few moments to reflect and to share with you our voyage in the last year. To witness and be a part of the process of fulfilling an idea to reality is almost unfathomable. I feel like I have aged so much in the last 365 days. Without a doubt, I have learned more about myself than any other past experiences. Stress, fear, bliss, worrisome, exhaustion, joy, hopeful, freedom…these are just some of the emotions that went through my mind and my physical self. Would you have believed me if I told you we launched this brand with: a part time designer that lives...

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