Everyday Porrada is a movement to help adults and children from all walks of life build character, conquer challenges, and achieve success in every aspect of their lives. It is an English and Portuguese phrase that embodies intensity, discipline, and a relentless work ethic every day in order to achieve your dream and mission in life. Everyday Porrada means giving your best in every moment, so your best becomes better and success becomes habit.

Every backer on kickstarter will be contributing to our passion for community service. A percentage of every purchase will help fund our philanthropic missions. Built into the DNA of Kekoa Collective and Everyday Porrada is a business for profit, and profit for community. We will take a percentage of every Kickstarter backer and future customer purchase to contribute to the Kekoa Foundation, a certified 501(c)(3) nonprofit. The vision: to reduce inequity and provide opportunity to underserved areas throughout the world