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To be the model for lifestyle brands helping to build a mindful community throughout the globe through our passion for surfing, traveling, yoga and jiu-jitsu.


We believe business can and should be a force for good. We believe it could be the agent of positive and profound change. We believe in business for both profit and for the betterment of the community.

We think and act long term, and we take accountability for our actions.  We value our business partners and vendors.  We aim to minimize our environmental footprint.  Our employees will be inspired in their work.  Our hope is that by doing this, we will influence other businesses to do the same.